How many times have you had someone tell you that they do not see the point in having a library since everything is online now (or some version of this statement)? Having an elevator speech in your mind is an important advocacy tool for every school librarian to have at their disposal for times such as that to explain quickly and efficiently what you do. What is an elevator speech or pitch? As defined by Cambridge Dictionary, an elevator pitch is an short but effective explanation that is intended to persuade someone to accept an idea.
After reviewing multiple resources, here are some key takeaways to keep in mind when writing your own elevator speech:
Using ALA's Office for Advocacy's infographic to the left, you can create an elevator pitch that highlights what you do in your school's library on a daily basis. If you click on this link, it will take you to a PDF that breaks down crafting one using the infographic by giving examples for each prompt. Including the Infographic to the left, here are additional elevator speeches that are targeted around ESSA: Every Student Succeeds Act.
Elevator Speech Resources
Here are some additional resources to help you write your elevator speech:
Additional Elevator Pitch Resources: